Amul is not only tastes better but it also has a better taste in creative advertising. Behind every creative billboard advertisement of amul there is an intellectual team from DaCunha Communications. Between 1966 and 1988 when the first amul billboard was displayed. And after then daCunha regularly released billboard advertisement of amul.
Based in Anand, Gujarat amul is the Indian dairy cooperative formed in 1946.
In 1966, amul decided to get help from advertising agency named Advertising and Sales Pramotion (ASP). Sylvester DaCunha managing director and art director Eustace Fernandez creates the amul girl for the advertisement and which grab the attention of every common man of India.
Now the legacy will be in a safe hands, Rahul DaCunha, managing director of DaCunha communication. And they determined to entertaining us with its creative and witty humor.