“IF YOU REALLY WANT TOUCH SOMEONE, SEND THEM A LETTER.”
It is an emotionally charged creative poster, also positive and boost- up us to follow it, if we understand its tagline which says "If you really want to touch someone, send them a letter". I am not an expressive person. I can’t express my feelings especially it is for someone special. At that time my writing expresses it very perfectly.
As a human being we all need to express ourselves. But the Australian post is conveying that writing a letter is the very best way to express yourself in front of your loved ones. And they at least make me agree on this by this creative poster.
Agency: M&C Saatchi, Melbourne, Australia