Ceat Tyre launched its new TVC with the aim to spread awareness of superior quality of their SUV tyres. Its vision is to drive leadership in SUV tyres market and is ready to be promoted in all type of media. Its aim to establish superior grip and control in demanding off-road terrain and make CEAT preferred choice for SUV tyres.
Young and premium owner of SUV’s are the target audience who like to explore all kind of terrain. This brings alive through the eyes of a young child who accompanies his father on one such journey. He uses his imagination to explain his experience and tell a story to his principle who is of course very much in shock.
It brings alive strong grip of CEAT tyres that makes the first chpice of vecery consumer. Safety and strong grip has always been major aspect of CEAT tyres. It is also aimed to educate child to be aware of road safety in a fun way.