Last year in July, German airline Lufthansa launched its first campaign, “More Indian than you Think”. This campaign depicts country’s biggest festival Diwali, as they really care Indian customers and their culture.
McCann India, executed the video, it shows a participants having a chance to unite with their loved ones by registering their wish on microsite and getting a chance to win a tickets for Lufthansa airlines.
Video titled “Celebrate Diwali like Never Before”, directed by satyajeet kadam, and it features actor Ramesh deo in the role of grandfather who wants to see his granddaughter from very long time. When he went through past memories, he get a call from his granddaughter which leave him surprised. Then, it directs the viewers to microsite to find out more.
It is a must watch creative with some good visual and voice over. It is really very emotional and engaging.