Now, the chocolate brand Cadbury Bourneville can be your end-of-the-day treat as per this campaign by Mondelez India. Titled “the perfect way to end the day”, this ad shows how a person can disconnect the world and enjoys his Bourneville on his return from the office. This campaign also supported by extensive sampling and outdoor and digital advertising.
The brands core target audience of the urban male in the age group of 25-35 years. Ogilvy India, executed this video and represent Bourneville as an end-of-the-day treat.
This product, a dark chocolate which is to be consumed relaxes the mind and the body after a hard day at work and that is why it is not for a masses. This ad projects that this dark chocolate can slow things down for you and gives you “Me-time” whenever it needed. This dark chocolate comes in three variants – rich cocoa, Raisin and nut, and Cranberry and that is why it has also change in packaging.