Festivals are real reason of people’s happiness particularly for Indians. Because festival connects them and demystifies the need of socialization in their life, which is helps us to grow. Charity is the way to shower your grace to someone else which god has showered on you, and in return you would get the joy of giving. But, now we live in a fast spaced time, we don’t have a much time to do well to others every day! That is why every year, from 2nd to the 8th of October people celebrate the week of Daan Utsav – a joy of giving. To celebrate this week you have to give whatever you have and to whomever you want to give.
DaanUtsav is India’s festival of giving which was launched in 2009. This festival is celebrated every year in the week including Gandhi Jayanti, October 2-8, and brings together Indian to celebrate “giving”.
This creative advertisement depicts the human nature of selfishness. The people who have everything in their life are the most selfish person on the planet. A lady represent the same in a bus, But the transformation held after god revels the big heart of crippled boy in bus.
No one owns this festival. It is designed as a festival of giving, like all others festival in India.
Advertising agency, DDB Mudra Group