India sarees – an 8 to 9 meter lengthy silk material which is available in different design and mostly wear by Indian women. India sarees depicts the delicacy and strength of beautiful Indian women. Because of its design and material it is also very popular worldwide. Not only Indian sarees but also salvar-kurti, and others beautiful Indian crafts are also popular globally.
Craftsvill.com has varieties of Indian sarees, salvar-kurtis, lehnghas and many other Indian handicrafts. It is a one stop solution for Indian wear and craft. As Indians shows diversity in their culture, language and beliefs same has been shown in their clothing. This is a country of different types of diversity which is captured on one stage craftsvilla.com. It is an effort to merge a bridge between Indian craftsman and international audience without any middleman.
In This advertisement, visual portrait of women wearing Indian sarees and other Indian wear is poetic with the soundtrack of song “AAJ JAANE KI ZID NA KARO”. Every frame reveals something about women and their hope, emotion, and acceptance from their beloved. It is like a process of falling in love from first look to last of completeness. All the models have enough face values, it doesn’t need more effort to manifest milieu. Every prop, used as metaphor, is a depiction of emotion. The pinwheel, kites, mirror etc… see and feel.
Advertising agency: Leo Burnett, India