Everybody dreams about something which can be their unique identity. Paperboat ethnic flavored brand of drinks has came up with the campaign, with 14 start-up friends whom have their own identity.
Lowe Lintas Bangalore executed the video, featuring Paperboat, along with start-up, with the song hum honge kamiyab ek din playing in the background. This song sung by renowned Bollywood singer Sunidhi Chauhan, it is dubbed as a song of hope. Neeraj Kakkar, co-founder and CEO, Hector beverages says that when they decided to make this ad film, this song was in their heart from the beginning. Because it is a very good song to start a year with positive vibes says Mr. kakkar.
This campaign features 14 different companies with their founder like Hari nair (HolidayIQ), Tanmay Bhatt (All India Backchod), Shaheen Mistri(Tech For India), Amuleek Sing Brijal(Chai Point) and Sumeet Jain(Common Floor).
The concept and execution are nice. But the impact of this video may be limited for internet users only. It is an inspiring film with higher value as they do not just promote product or service.