A mouth freshener brand, Rjanigandha from Dharampal Satyapal Group (DS Group) has launched new TVC with actress priyanka chopra. “Achchai ki ek alag chamak hoti hai” is the centre message to come out of it. In this ad priyanka chopra becomes introspective about her life. As she walks down to the staircase of the hotel, she hears the comments which were passed by her rivals about her arrogant nature and behavior. But she hadn’t tome to respond it by verbal communication. Instead of it she proves her goodness by good deeds. After this sudden introspective voice over she helps the hotel staff to grab the thing which was withdrawn from his hand. Goodness is all about what you do to others your deeds – a karma which defines you as a good human being.
The TG of this campaign is the people between 18 to 50 years of age. This ad also tries to attract women by featuring female celebrity as their brand ambassador. This ad rally looks rich and royal and it conveys that this is not a pan masala that’s why at the climax of the ad it shows the actual product shot.
DS group having a waste range of product like mouth freshener, tobacco, packaging, agro forestry, rubber thread, catch Spices, mini chewing gum, Pass Pass Pulse. So this ad surely defines the richness of this.