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Renault, Ranbir and Rahman

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Renault car has new ad campaign featuring Ranbir Kapoor with the sound track “Re re raftaar” composed by Mr. A.R. Rahman for Renault KWID. This campaign has been conceptualized by L&K Saatchi & Saatchi with the brand’s tagline” Passion for life”.

Renault Car along with Ranbir Kapoor traveling and attending the wedding ceremony then barber shop for haircut whose owner is a fan of the actor. Finally he reaches to an old man and handed him car keys. And then both went for a drive. This are the visual goes along with the soundtrack “Re re raftaar” which came as one by one impulse on the screen.

Renault is a car which having TG most probably young and progressive Indian youth who wants life enriching experience in life. And this song adds it perfectly.

Well, it seems abrupt bunch of images passing on screen without any emotions. There is nothing attractive except Ranbir Kapoor and rahman’s soundtrack.

The focus point in this TVc is Ranbir Kapoor and A.R.rahman rather than the brand Renault.

 

Advertising agency: L&K Saatchi & Saatchi

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