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A precious jewelry brand joyalukkas made celebrity star Hrithik Roshan Their brand ambassador for it first launch in India. Its look little absurd that a brand which has woman as its primary consumer present male celebrity as its ambassador. The synonym of Greek god – hrithik roshan has an innumerable amount of female fan following in India that’s why he perfectly endorsed the brand and brand used him fully to grab the female attention.

As a brand joyalukkas were the starter, but whereas Hrithik Roshan is an established and very famous celebrity face among the female consumer of India.

For joyalukkas, the decision to sign hritik roshan was strategic due to not only in India but also the global recognition he has received over the years as a symbol of Indian cinema and fashion icon. The reach of Indian cinema has gone beyond the boundaries and it just not remains for only Indian audience but also for the global audience. Hrithik Roshan is a part of the Group’s “be global, touch local” strategy.

In this video hrithik roshan admires women. He adores their uniqueness and intelligence, and also for their confident and inspiration. Women are always there for us as a friend, Sister, Mother and Better half.

And finally he compares women with gold, diamond and pearl – pure, precious and priceless.  


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Gold jewelry is the ultimate gift to win your loved ones on this festive season. India’s most celebrated festival is Diwali – it is the New Year for all Hindus.  And buying gold and give it to your loved ones is the fruitful practice in India.

And this advertisement of gold jewelry by tanishq is a meaningful to maintain our family values and culture. Every year we celebrate Diwali as similar as its yester year. But because of this festival and its similar tradition we nurture our relationship with our loves ones.

Gold jewelry itself targets the eminent consumer of India – a woman. And Deepika Padukone is celebrity icon for Indian woman. And the way this advertisement shows the real family of her gets all the emotional attention of consumer.

And as a television advertisement it will get more attention because people still spend more time engaged with this medium. And it is a misconception to think people or mass turning off their TV’s to look at their computer. There are so many daily soap and comedy shows which is come into view by most of people and in their break time this would also create it magic, if it chooses show by TRP.

This type of advertisement also became a trend setter in past. So this diwali don’t forget to buy gold jewelry from Divyam by Tanishq for great beginning of New Year.